Documentary, Commercials + Film


Those of us who have a journalist’s DNA do not tell the same old stories. This is what sets Byline apart.

We have a reverence for the truth and a willingness to dig deeply to find it. We have a hunger to uncover the humanity that lives inside every narrative. This allows us the unique privilege to create soulful and authentic stories that educate, persuade and inspire.

Our work spans documentary, animation, corporate, advertising and digital – helping clients find new audiences through our innovative and rigorous approach.


  • Biotech

    We are passionate about the biotech space because this is where leading-edge science is directly improving the lives of patients.

  • Non-profit

    Byline works closely with its non-profit partners to push forward positive agendas that make a difference.


    We collaborate closely with VC communications teams to craft dynamic, textured video campaigns.

  • Issue-based

    We work on social causes, political issues and messaging that make a bold impact.

  • Tech

    From start-ups to established tech companies we reveal their transformative work to the world.

  • Healthcare

    Similar to biotech we like to showcase the integral humanity and authenticity within a healthcare company's mission.


James Guardino - Founder, Creative Director

James is the founder and owner of Byline Studio, and directs most of the videos. He collaborates closely with our clients and internal team on strategy and creatively overseeing the process.

James spent his career as a documentary filmmaker and journalist prior to starting Byline. He has a master’s degree in journalism and documentary film from the UC Berkeley Graduate School of Journalism, and his media expertise includes work with Dow Jones, Advance Publications (Conde Nast), Bridge News, PBS, and History Channel (A&E Networks). He has made several independent documentaries that played in festivals internationally, and on Netflix, and has directed/produced over 500 mini docs, commercials, brand videos, short films and animated projects.

He leads an experienced, award-winning (Emmys, Cannes Lion, Bud Greenspan Award finalist) team of writers, editors, filmmakers, graphic artists, illustrators and strategists.


  • Discovery + Research

    Where we gather details of the vision for the campaign and the desired impact. We focus on taste/style, audience and project objectives.

  • Strategy + Creative Development

    During this phase we present a creative direction and establish a visual look and feel.

  • Narrative

    Where we focus on writing, strategy, treatment, script and adding texture to your story.

  • Pre-production + Production + Post

    The phase where we schedule, cast, film, edit, build graphics, illustrate and animate.

  • Deliver + Share

    We deliver a sparkling high definition video or animation for broadcast, digital and social.