Documentary, Commercials + Film
Those of us who have a journalist’s DNA do not tell the same old stories. This is what sets Byline apart.
We have a reverence for the truth and a willingness to dig deeply to find it. We have a hunger to uncover the humanity that lives inside every narrative. This allows us the unique privilege to create emotive and authentic stories that educate, persuade and inspire.
Our work spans documentary, animation, corporate, advertising and digital – helping clients find new audiences through our innovative and rigorous approach.
We are passionate about the biotech space because this is where leading-edge science is directly improving the lives of patients.
Byline works closely with its non-profit partners to push forward positive agendas that make a difference.
We collaborate closely with VC communications teams to craft dynamic, textured video campaigns.
We work on social causes, political issues and messaging that make a bold impact.
From start-ups to established tech companies we reveal their transformative work to the world.
Similar to biotech we like to showcase the integral humanity and authenticity within a healthcare company’s mission.
James Guardino - Founder, Creative Director
James is the founder of Byline and directs most of the videos. He collaborates closely with our clients and internal team on strategy and creatively overseeing the process.
James spent his career as a documentary filmmaker and journalist prior to starting Byline. He has a master’s degree in journalism and documentary film from the UC Berkeley Graduate School of Journalism, and his media expertise includes work with Dow Jones, Advance Publications (Conde Nast), Bridge News, PBS, and History Channel (A&E Networks). He has made several independent documentaries that played in festivals internationally, and on Netflix, and has directed/produced over 100 mini docs, commercials, brand videos, short films and animated projects.
He leads an experienced, award-winning (five Emmys, Cannes Lion, Bud Greenspan Award finalist) team of writers, editors, filmmakers, graphic artists, illustrators and strategists.
JOEL WALDMAN - Executive Producer
Joel is the executive producer of Byline Studio, actively engaged in each project's narrative quality and authenticity - while ensuring our team is meeting the specific needs of each client.
Joel is an Emmy award winner and brings an extensive and varied storytelling background to the table. Before arriving at Byline, he was a DC-based network news correspondent covering the complex world of national politics. Joel was also part of a breaking news team bringing him to the front lines of some of the decade’s biggest stories, including the Orlando nightclub shooting, Hurricanes Harvey and Irma – and even the funeral of Muhammad Ali and the historic Chicago Cubs World Series victory. He began his news career as one of MSNBC’s first producers.
Joel, who also taught inner city children in a New York Head Start Program, holds a master’s degree in Education from the Bank Street College Graduate School of Education. He also graduated with honors from Brandeis University with a degree in English Literature.
Discovery + Research
Where we gather details of the vision for the campaign and the desired impact. We focus on taste/style, audience and project objectives.
Strategy + Creative Development
During this phase we present a creative direction and establish a visual look and feel.
Where we focus on writing, strategy, treatment, script and adding texture to your story.
Pre-production + Production + Post
The phase where we schedule, cast, film, edit, build graphics, illustrate and animate.
Deliver + Share
We deliver a sparkling high definition video or animation for broadcast, digital and social.